Royal Enfield launches its first ever women’s apparel range in India

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the launch of its first ever apparel and riding gear range, exclusively for women in India. Available online at store.royalenfield.com and at the select stores in Delhi, Bangalore, Ahmedabad and Kolkata, this concise first collection is anchored by a clutch of riding jackets, trousers, gloves & helmets with a complement of t-shirts, shirts and jeans. The value for money apparel range priced from INR 700 to INR 14000, has been crafted keeping in mind the riding habits of our female customer and the varied weather conditions across the country.  Guided by the spirit of being a pure motorcycling brand, it is only natural for Royal Enfield to create a collection of clothing especially for the women riding community. Taking inspiration from the ‘motorcycling way of life’, the clothing range has been designed to be aspirational yet accessible and support women in their pursuits of exploration. Speaking about the newly launched lifestyle apparel range for women, Mr. Puneet Sood, Head – Apparel Business, Royal Enfield said, "Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary