Royal Enfield launches ‘Make-It-Yours’ – A unique motorcycle personalization initiative

Royal Enfield motorcycles are known for their old-school, simple design that makes them the ideal canvas for customization. For decades, riding enthusiasts have personalized and customized Royal Enfield motorcycles as a means of self-expression and to ‘make it their own’. Taking this journey ahead, Royal Enfield, the global leader in the mid-size motorcycle segment (250cc – 750cc), today announced the roll-out of a first-of-its-kind motorcycle personalization service – The Royal Enfield Make-It-Yours – MiY. With this new initiative, consumers can now choose to personalize and accessorize their motorcycles, right at the time of purchase, and truly make their own. Enabled via an all-new App-based, 3-D Configurator, MiY will allow consumers access to thousands of possible combinations in personalization options with choice of colourways, trims, and graphics, as well as  genuine motorcycle accessories, right at the time of motorcycle booking.  Once customers place the booking via the App, they will also get visibility of delivery timeline of their motorcycle. Consumers are now just one step away from booking their favourite 650 Twin Motorcycle, as MIY and the 3-D Configurator solution will first debut on Royal Enfield’s most awarded quintessential Roadster, the Interceptor 650, and the sporty Cafe Racer, the Continental GT 650. With MiY, customers now stand to