Royal Enfield launches Reown

Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, today announced the introduction of Reown, a new company-operated, pre-owned motorcycle business initiative that enables existing and prospective customers to buy or sell their Royal Enfield motorcycles, and exchange their motorcycles and upgrade to a Royal Enfield with ease. In line with the ever-growing love and aspiration for Royal Enfield motorcycles among riding enthusiasts, Reown is envisaged as an initiative to create easier access to ownership and upgrading while ensuring trust, convenience and complete assurance by the brand for customers. A one-stop-solution for customers looking to own ‘pre-owned’ Royal Enfields, Reown will offer a wide range and array of pre-owned Royal Enfield motorcycles. Commenting about the launch of RE-OWN, Royal Enfield CEO, B Govindarajan said, “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand.  We believe this initiative will usher in a new set of customers