Tata Motors disrupts the mid – SUV segment with India’s first SUV Coupe

Defining a new era of SUV design, Tata Motors, India’s leading automotive manufacturer, today, officially launched the Curvv.ev and showcased the Tata Curvv. Built on 5 key pillars of ‘Shaped to Stun’, ‘Shaped for Grandeur’, ‘Shaped for Performance’, ‘Shaped for Innovative Technology’ and ‘Shaped for Absolute Safety’, the Curvv marks the Company’s entry in to the highly competitive mid-size SUV segment. This new addition to the Tata Motors’ SUV range is a unique product blend of SUV robustness and Coupe elegance. Breaking the clutter in a space dominated by boxy-SUV body styles, Tata Motors is proud to be the first OEM to bring this innovative body style to India, with the Curvv – India’ first SUV Coupe. As promised in 2022, today, the Company is launching the Curvv.ev first, which will soon be followed by the launch of its ICE avatar. Being the second product on Tata Passenger Electric Mobility’s (TPEM) advanced Pure EV architecture – acti.ev, the Curvv.ev represents the next leap in India’s electric vehicle journey. Available in three distinct personas – Creative, Accomplished and Empowered+, the Curvv.ev embodies the perfect fusion of Comfort, Spacious interior features, Safety and advanced technology – All of this coupled with its long range,