Tata Passenger Electric Mobility inaugurates its exclusive TATA.ev stores in Gurugram

Tata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors and the pioneer of India’s EV revolution, today launched its TATA.ev stores, catering solely to EV customers, in the prominent auto hubs of Sector 14 & Sohna Road, Gurugram. These stores will be open to public starting January 07, 2024. As electric vehicles in India continue their growth trajectory, the consumer demographic is rapidly evolving as EV owners expect a seamless blend of advanced technology, sustainable practices, and personalized services. In line with these evolving trends, TPEM extends its new brand identity, TATA.ev, to its first physical manifestation of sales and service experience. Marking a distinct transition from traditional 4-wheeler showrooms, the TATA.ev stores are designed around the core values of sustainability, community, and technology. These showrooms will embody the core philosophy of ‘Move with Meaning’ and offer an inviting and immersive space for the EV community. Commenting at the inauguration of the new showrooms, Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility, said, “With insights gathered from over 1 Lakh Tata EV customers, we understand that the EV consumers seek a different kind of customer experience. They are sensitive to how the planet is evolving,