Toyota Kirloskar Motor introduces ‘Adarshmann’

Toyota Kirloskar Motor (TKM) today unveiled ‘Adarshmann’, a novel cartoon strip whose protagonist is based on the leading Bollywood star, youth icon and Toyota Urban Cruiser brand ambassador, Mr. Ayushmann Khurrana. The cartoon series to be released on TKM’s social channels feature Ayushmann as a character who talks about the message of #Respect. In the series, Mr. Ayushmann’s character together with #UrbanCruiser help people find the right way to earn #Respect. Based on the concept of 'contest and create your own' activities, the Adarshmann campaign comprises exciting contests and activities for fans of Mr. Ayushmann and Toyota Urban Cruiser. Talking about this association with Adarshmann, Mr. Ayushmann Khurrana, said, “I have always believed in delivering fresh ideas through new and emerging formats. Therefore, I was excited with the concept of Adarshmann as a platform to connect with the fans to talk about respect as an extension to the successful brand campaign for Urban Cruiser. I’m glad to take forward this campaign and keen to engage with the audience in this new avatar.” Giving more insights into the new initiative, Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “The idea behind Adarshmann was to leverage new-age tools to convey the story of respect in a fun and