TVS Motor Company launches new TVS Apache RTR 200 4V with first-in-segment features

TVS Motor Company, introduced its new TVS Apache RTR 200 4V (dual-channel ABS) motorcycle with innovative segment-first features, today. The motorcycle stands tall to its promise of delivering cutting edge technology, using years of racing experience and pedigree, to celebrate the brand’s 4 million global sales milestone. Speaking on the occasion, Mr. Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS Motor Company said, “The Apache series has been a testament to our commitment of delivering technological prowess to our aspirational customers and racing enthusiasts since its inception in 2005. In line with these ethos, we are excited to introduce our new TVS Apache RTR 200 4V motorcycle that offers key segment-first features and technologies which will further add to our philosophy of ensuring customer delight as we celebrate this prolific sales milestone.” The new TVS Apache RTR 200 4V motorcycle is engineered with three ride modes, namely Sport, Urban and Rain. This intelligent system will enable riders to shift between ride modes on the fly, using the ride mode switch on the handlebar. · The Urban Mode accounts for the engine power delivery tuned to deliver optimum power and control to tame the urban jungle, with the ABS optimised for a quick response. · The Rain Mode primes the