Volkswagen India announces the start of Autofest, Mega Exchange Carnival 2024

Volkswagen Passenger Cars India announced the commencement of its Autofest Mega Exchange Carnival 2024 that offers customers a chance to upgrade to a new Volkswagen car with exciting benefits and deals available from 3rd July to 20th July 2024. Volkswagen also announced the rebranding of its used car business Das WeltAuto. to ‘Volkswagen Certified Pre-Owned’, in a move that aligns with the Brand’s global positioning. The strategic rebranding exercise is aimed at leveraging the strength and trust of the core Volkswagen brand, enhancing the pre-owned car program's visibility and value in the India market. The brand has also opened its first rebranded ‘Volkswagen Certified Pre-Owned’ car showroom in Coimbatore today. ‘Volkswagen Certified Pre-Owned’ will continue to operate its successful multi-brand pre-owned car business, but with an emphasis on Volkswagen branded models. Through ‘Volkswagen Certified Pre-Owned’ the Brand is aiming at providing refurbishment, certification and warranties, wherever applicable for cars sold through this retail channel. In doing so, the Brand will aspire to create a proposition that sets it apart from industry peers thanks to a frictionless and fully digitized customer journey through the rebranding initiative. Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Today, we are delighted to announce the start of Autofest Mega Exchange Carnival that will give customers a chance to