Yamaha achieves remarkable milestone with 300 Blue Square outlets in India

India Yamaha Motor (IYM), today marked an important milestone in revving up its network to 300 Blue Square showrooms across India. This accomplishment reflects Yamaha's ongoing dedication to building a strong network under the Yamaha Blue theme and offering customers with a superior end-to-end experience.  The 'Call of the Blue' brand campaign, introduced in 2018, has played a pivotal role in Yamaha's journey towards enhancing customer engagement and establishing a premium image. In 2019, Yamaha introduced the concept of Blue Square showrooms as part of this campaign, designed to offer customers a comprehensive solution for all their biking needs. In these years, these premium outlets have emerged as a strong medium for customers to connect with the brand’s culture and rich racing heritage.  Beyond just a retail space, the showrooms serve as a thriving hub for customers to engage with the Yamaha’s Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded individuals sharing the same passion. The “Blue” theme represents the brand's proud racing legacy, and "Square”, symbolising a curated platform for Yamaha's exhilarating, sporty, and stylish range of two-wheelers. Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, expressed his excitement on this momentous occasion, stating, "It brings