Yamaha pays tribute to front-liners on its 66th Anniversary

Incorporated on 1st July 1955 (Japan), Yamaha Motor Company completed 66 years today, and to commemorate the momentous occasion, Yamaha Motor India (YMI) group observed the 66th Yamaha Day by paying tribute to the frontline warriors and subsequently announcing the ‘Gratitude Bonus’ for them. Through this scheme, Yamaha is offering a cash back offer of Rs. 5,000 on purchase of its scooter models – Fascino 125 Fi and Ray ZR 125 Fi to frontline warriors that include Medical Staff, Sanitation Workers, Police and Armed Personnel, and Municipal workers. As a part of its social responsibility, the company also organized various online and digital initiatives to not only pay tribute to those in action but also thank them for their selfless act as the COVID-19 scenario continues to challenge us on a global level. Through this activity, the company also aims to strengthen the mindset of everyone associated with the brand by cultivating the sense of ‘Challenging Spirit’, which is also the driving force behind Yamaha. Speaking on the occasion, Mr. Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “As we complete 66 years today in the mobility space, I would like to appreciate the challenging spirit of not just our employees