Tata Sierra: Daring Design Meets Engineering Excellence 

Back in 1991, the bold and handsome looks of the Tata Sierra swayed many; I was one of them. The manner in which Tata Motors had managed to mold the tinted glass around the roof and the body of the Sierra seemed incredibly fascinating to the school girl in me. That wasn’t all, the size of the Sierra was another draw. “This magnificent beast would be driven on our Indian roads,” I mused, enraptured by its sheer size! The very idea seemed astonishing, especially considering what one saw back then was mostly the puny little Maruti 800 and the breadbox shaped Omni.  But the Sierra – that was something else. I remember seeing billboards of the Tata Sierra in Bombay and then there was also that brilliant ad on the Telly with the Sierra playing two roles for its owner to denote its serious (Work) and fun (Leisure) sides, with the tagline, “It takes the rough with the smooth,” where the owner of the Sierra transformed his look from office attire to that of an explorer’s, post work, before embarking into the Sierra for a new adventure. Back then, the Sierra sure occupied a lot of my headspace, so much