EMotorad to bring Mercedes-AMG PETRONAS Official e-bikes to India

Mercedes-AMG PETRONAS is set to bring its Official e-bike range to India, with EMotorad appointed as the Exclusive India Partner. The partnership will introduce three of the world’s most innovative e-bikes to the Indian market, while EMotorad will exclusively manage the post-sales customer experience for all buyers.

The collaboration combines the design and technology of the Mercedes-AMG PETRONAS Official e-bike range with EMotorad’s expertise in e-bike manufacturing, distribution and customer experience. As part of the partnership, EMotorad will build the e-bikes in India and manage the customer experience journey for Mercedes-Benz ecosystem customers, including service, repairs and more.

The e-bike range will be available exclusively through select Mercedes-Benz retail stores in India. This will provide customers with a dedicated network through which they can experience and purchase the e-bikes, while also strengthening their integration within the Mercedes-Benz ecosystem.

Speaking about the partnership, Kunal Gupta, Co-founder & CEO, EMotorad, said, “Mercedes is the highest standard of quality and customer experience for automotives in India and that resonates strongly with us. All the three e-bikes in this range are one of their kind, globally. We are glad that we are able to bring the most cutting-edge tech in e-bikes to India, through partnerships like these. More to come.”

Himanshu Ratnoo, Co-founder, EMotorad, added, “This partnership brings together best-in-class technology in the cycling world. It is a proud moment for us at EMotorad. It also reflects our strong manufacturing capability and mutual passion for uncompromising quality. We also have the responsibility to ensure that customers receive the same level of confidence and support throughout their ownership journey. Building these e-bikes in India and managing the complete experience allows us to bring a global product experience to the Indian market”

The partnership also marks a natural extension of the AMG brand into the e-bike segment. Santosh Iyer, Managing Director & CEO, Mercedes-Benz India mentions, “The Studio opens with distinct AMG flavour for enthusiasts. The CONCEPT AMG GT XX showcases Mercedes-AMG redefining standards of performance with groundbreaking technologies and innovations, underlining an entirely new dimension of sustained electric future for customers. The launch of AMG F1 PETRONAS e-bikes in India is a natural extension of the AMG brand. These world-class F1 e-Bikes will enable more AMG enthusiasts to connect with the brand’s unique DNA of performance, design and craftsmanship.”

With local manufacturing, exclusive retail availability and dedicated post-sales support, the partnership brings the Mercedes-AMG PETRONAS Official e-bike experience to the Indian market while combining global design and technology with EMotorad’s local expertise.