FADA names Sai Giridhar as its 38th President

The Federation of Automobile Dealers Associations (FADA), the apex national body of automobile retail in India, has appointed Mr. Sai Giridhar as its 38th President for the 2026–28 term. The decision was taken at FADA’s 323rd Governing Council Meeting, held immediately after its 62nd Annual General Meeting.

Giridhar is Managing Director of Saisha Motors Pvt. Ltd., based in Jaipur, Rajasthan, with dealerships of Skoda, Volvo Cars, JSW MG Motors and MG Select.

With more than 30 years in the automobile business, Giridhar began his journey in 1995 with a Daewoo Motors dealership in Jaipur. An alumnus of St. Xavier’s School, Delhi, he graduated from Delhi University. He has served as Secretary of the Authorised Motor Association of Rajasthan for the past 10 years and has been associated with FADA for more than a decade. He also served as Rajasthan State Chairperson for four years before joining FADA’s central leadership team.

FADA has also announced its new leadership for 2026–28. Mr. Amar Jatin Sheth, Managing Director of Group Shaman, a dealer for Honda Cars, Volkswagen and Triumph, based in Mumbai, Maharashtra, has been appointed Vice President. Mr. Pradeep Agarwal, Managing Partner of JMG Group, a dealer for Hero MotoCorp and Ather, based in Cuttack and Bhubaneshwar, Odisha, has been appointed Secretary.

Mr. Bharat Kumar Chordia, Managing Director of Khivraj Motors Pvt. Ltd., Chennai, Tamil Nadu, has been unanimously elected Treasurer.

FADA placed on record its deep gratitude to outgoing President Mr. C S Vigneshwar, whose leadership was instrumental in advancing key industry reforms and strengthening the voice of auto dealers across India.

While handing over the charge, Mr. C S Vigneshwar said, “As FADA marked its 60th year, I said our focus would be to strengthen our foundation and elevate the role of the automobile dealer. In our 62nd year, I believe we have done exactly that.

Retail data, once an argument FADA was making, is today the number this industry plans by. And the dealer’s voice now reaches every corner of the Government’s corridors — sought there, not merely heard. FADA is no longer an association that seeks a hearing. It is one that is consulted.

I hand over the baton to Mr Sai Giridhar with complete confidence. Having worked alongside him these six years, I know this fraternity moves into exceptionally capable hands. My gratitude to our members because India’s growth story will continue to be written at the retail counter.”

Commenting on his appointment, Mr. Sai Giridhar said, “I accept the responsibility of leading FADA with a deep sense of gratitude and humility.
For more than six decades, FADA’s strength has come from its dealers—from thousands of entrepreneurs across the country who have built businesses, created employment and earned the trust of customers in their communities.

My sankalp for the next two years is simple: that every dealer, irrespective of size, brand or geography, should feel that FADA represents him and stands with him. That we work collectively to strengthen OEM–dealer relationships, improve the viability and profitability of dealerships, and prepare our businesses for the changes ahead.

I also want a young person entering a dealership today to see not merely a job, but a career and a future in automobile retail and above all, I want the authorised automobile dealer to be recognised for what he truly is—not merely the last mile of a supply chain, but the first point of trust in a customer’s mobility journey.

The future of automobile retail will not simply happen to us. Together, we will build it.”