Articles
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Ad World
Advertising across platforms has played a key role in sales picking up in the auto sector. Will it be the magic wand to revive demand?
With the festive season round the corner, auto companies are likely to increase their ad spends to lure customers to loosen their purse strings. Auto companies advertised across platforms in the second quarter of this year and advertising revived across traditional and new media, with the sector’s ranking among top advertisers improving significantly by the…
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Auto sector shows signs of revival on back of entry-level cars
The auto sector which has been witnessing a significant slowdown in sales with a slackening of the economy for more than six months, now, with advent of the festive season has started to witness some signs of revival thanks to a surge in demand for small cars as well as two-wheelers.
Auto sales showed signs of revival in the month of August mainly on the back of pent up demand, the festive season nearing, and customers concerned about safety preferring to drive their own cars and bikes rather than use public transport. The auto sector which has been witnessing a significant slowdown in sales with a…
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Will GST rate cut on two wheelers bring festive cheer?
As the government pins hope of a possible Goods and Services Tax (GST) cut on two-wheelers, both the the industry and the buyers, look on with an eager eye.
Times are grave as auto industry has seen de-growth of 75.49% (-75.49%) in domestic sales for the period between April-June 2020-21, with two-wheelers domestic sales de-growth of 74.21% (-74.21%). The COVID-19 pandemic has ripped the economy and the auto industry severely. Things are slowly limping back and hopes have now been pinned on the festive season. …
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White is the new black
If you thought that it is just we Indians who love white cars, you couldn’t be more wrong. The popularity of white is not confined to the Indian sub-continent alone and it is now spilling over to the EVs as well.
Take a bow! We are a bunch of white car fanatics! According to a recent report by BASF (Color Report 2019 for Automotive OEM Coatings), Indian car buyers opted more for white over other colours in 2019. The share of the white in the overall car purchases increased from 43% in 2018 to 47% in 2019. Meanwhile,…
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Used cars to lead auto revival
Revival of auto demand will happen through the used car market while millennials gun for entry-level cars.
Millennials are keen to buy used cars in order to travel safely to work as well as for their leisure in the Post-Covid world. In fact, an OLX Study, OLX Auto Note 4th Edition, conducted between April and July 2020 said 70% of respondents in semi-urban areas want to go in for used cars and have budgets…
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Personal mobility takes center stage
With safety being of prime importance, demand for products and services relating to personal mobility is expected to surge. From luxury car rentals to pocket-friendly used two-wheelers, consumers are fast adopting private transportation options to steer clear of the virus.
Travel isn’t going to be the same for a while and that’s a given. Whether it is your daily commute, getting from point A to point B, or that long awaited holiday break that you were so desirous of embarking on, everything is now going to be a new transformed version of what we’ve been…
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Turbocharged petrol powertrains galore
The BS-VI era has introduced us to the age of turbocharged petrol engines. Check out the range of these cost effective, cleaner engines without clamping down on power in the market.
India is a unique market because we are the only country in the world where sub-4-metre vehicles with petrol engines lesser than 1200cc receive excise benefits. Now, if that wasn’t already a big challenge for the automobile manufacturers, the new stringent BS-VI emissions have forced many to go back to the drawing board and look…
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Nissan logo gets a minimalist makeover
The logo in its new avatar will begin appearing this month, both in digital and physical forms
Logos are an important part of a product’s brand identity, not only do they help a brand stand out from the competition, but also facilitate customer loyalty. Over the last 18 months, the driving forces for change in logo and brand transformation have been the journey towards electrification, as well as the digital age, where…
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Is NavIC the answer to India’s vehicle navigation?
NavIC, the location information system developed by the Indian Space Research Organization – ISRO, is already plying on commercial vehicles and public transport vehicles in the country. Now, OEMs are working towards making it available across vehicles.
Currently, OEMs depend predominantly on Global Positioning System (GPS) for vehicle navigation on account of its global coverage whereas countries such as China and Russia have devised their own solutions, BeiDou and GLONASS, respectively. India has IRNSS (Indian Regional Navigation Satellite System), better known by its operational name, NavIC, which has been developed by none other than Indian…
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Rural green shoots for automakers as demand surges in June 2020
Auto manufacturers with rural penetration have been beneficiaries of this trend.
At a time when the automobile sector is witnessing an unprecedented sales disruption due to COVID-19, rural markets have brought some cheer. While the urban customers continue to face unprecedented income uncertainty due to widespread job losses and consequent income disruption, the uninterrupted rural economy is where green shoots have appeared, which has resulted in…
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