Articles
Nissan logo gets a minimalist makeover
The logo in its new avatar will begin appearing this month, both in digital and physical forms
Logos are an important part of a product’s brand identity, not only do they help a brand stand out from the competition, but also facilitate customer loyalty. Over the last 18 months, the driving forces for change in logo and brand transformation have been the journey towards electrification, as well as the digital age, where…
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Is NavIC the answer to India’s vehicle navigation?
NavIC, the location information system developed by the Indian Space Research Organization – ISRO, is already plying on commercial vehicles and public transport vehicles in the country. Now, OEMs are working towards making it available across vehicles.
Currently, OEMs depend predominantly on Global Positioning System (GPS) for vehicle navigation on account of its global coverage whereas countries such as China and Russia have devised their own solutions, BeiDou and GLONASS, respectively. India has IRNSS (Indian Regional Navigation Satellite System), better known by its operational name, NavIC, which has been developed by none other than Indian…
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Rural green shoots for automakers as demand surges in June 2020
Auto manufacturers with rural penetration have been beneficiaries of this trend.
At a time when the automobile sector is witnessing an unprecedented sales disruption due to COVID-19, rural markets have brought some cheer. While the urban customers continue to face unprecedented income uncertainty due to widespread job losses and consequent income disruption, the uninterrupted rural economy is where green shoots have appeared, which has resulted in…
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Coming Soon (Bikes)
We reveal upcoming motorcycles that are bound to get your adrenalin pumping.
Calling the two-wheeler market “the heartbeat of the country” would be an understatement. Afterall, the last four years saw India selling around 20 million units per year. Despite 2019 witnessing a downslide due to the anticipation of BS-VI emission norms, that were introduced earlier this year, and with the Coronavirus pandemic playing party pooper, the projection…
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Coming Soon (Cars)
Here’s a look at what’s headed your way in the coming months. Keep your eyes peeled for these sleek and shiny cars.
Though the Indian automotive scene did face some headwinds due to the slowdown followed by the Coronavirus pandemic, manufacturers across the country are now trying to steady their ships and surge ahead as the ‘new normal’ takes over. With a steady stream of launches scheduled in the coming months, leading up to the festive season,…
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Incentive-based policy will only create demand in the short term: CAPT NS Mohan Ram
Will policies such as ‘Cash for clunkers’ be feasible for India especially at a time when we are battling a slowdown and a pandemic? Read on to find out
In our previous article, Vehicle recycling centres await clarity on scrappage policy, TURN OF SPEED provided an in-depth analysis of India’s existing vehicle recycling infrastructure and the need to implement the scrappage policy owing to the growing number of end-of-life (ELVs). In this interview, Captain NS Mohan Ram (Retd), former President, TVS Motor Company who authored Recycling End of Life Vehicles –…
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Vehicle recycling centers await clarity on scrappage policy
Developing organized vehicle recycling centers to better manage waste generated through the deluge of discarded vehicles that India will soon witness, is the need of the hour
By 2025, the number of end-of-life vehicles (ELVs) is expected to increase by a whopping 250 percent and is touted to be over 21.8 million from 8.7 million ELVs that were reported in 2015. Despite a constant rise in these numbers, India, currently lacks presence of formal vehicle recycling centers, and continues to be completely…
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Chinese investments in India to come under scanner: Sources
After Great Wall Motors, other Chinese automakers are expected to be scrutinized due to the ongoing India-China standoff, reveal industry insiders
Investments from China in the automobile sector are expected to come under the scrutiny of the Indian government, according to reliable sources in the industry. This is in light of the current political situation between India and China, following which the Maharashtra government announced that it has put on hold the Memorandum of Understanding (MoU)…
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Industry mulls deep localisation to reduce dependency on China
Amid political tensions between India and China, and the ongoing sentiment towards boycotting Chinese products, deep localisation is the only way forward
The ongoing standoff between India and China and the subsequent sentiment towards boycotting Chinese products is expected to provide further fillip to Prime Minister’s Narendra Modi’s campaign for an #Atmanirbhar, (Self-reliant) India. Joining the bandwagon is the Indian automobile components industry – a significant importer of Chinese products, it is now looking at strategies to…
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Life by Design
Professor Gerry McGovern, OBE, on how at Land Rover, it is all about the collaboration of Design leadership with Engineering integrity
Professor Gerry McGovern, Design Director & Chief Creative Officer, Land Rover, was conferred with the title of OBE (Officer of the Order of the British Empire) by the Queen of England, for his invaluable contribution to the field of Automotive Design, over the last four decades. From having designed the Range Rover Evoque to the Range Rover Velar to…
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