Articles
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The Enticing Eight
The compact SUV segment is a fiercely competitive one. If you are planning on buying one, there couldn’t be a better time than now.
"You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you," said Ginni Rometty, CEO, IBM and this couldn't be more apt for the sub-4-metre SUV segment. It was the summer of 2013 when Ford rolled out the EcoSport, which not only kick-started India's youngest and the most competitive segment,…
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Little deuce coupes of today
Here are the fast and furious coupes that money can buy you in India.
If you’re an HNI with good taste and are in the market for a new set of wheels, your car shopping, this festive season, just got simpler. This time around, ditch the usual and go after something that has been more aesthetically crafted. With exquisitely sloping rooflines and adrenalin pumping performance on offer, sedan coupes,…
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Premium hatchbacks are the talk of the town
With road presence, ample space, and state-of-the-art features, premium hatchbacks are all the rage. Here’s a look at how premium hatchbacks are upping the ante while getting even more desirable.
The premium hatchback segment comprises a massive chunk of India’s automobile sales. The transition from BS-IV emission norms to BS-VI has severely limited this segment’s diesel engine options barring the Tata Altroz and the recently launched all-new Hyundai i20. With Hyundai squaring off to challenge Maruti Suzuki Baleno’s crown with multiple engine options, here’s a…
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JLR expect new launches to drive sales
Things are looking up for Jaguar Land Rover and with new launches ahead, positive sales are expected to continue.
Despite the pandemic fear looming large across the globe, auto major, Tata Motors surprised the street with its Jaguar Land Rover unit returning to profit in Q2FY21, reporting a significant improvement in positive cash flow in the quarter, as sales and revenue recovered from the impact of COVID-19 in Q1FY21, but remained below pre-pandemic levels…
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Festive cheer for PVs in rural markets
According to ICRA Research, today, the rural market makes a healthy 35-40% contribution to the overall Passenger Vehicles (PVs) sales in India, as opposed to a 25-30% in FY2014.
Over the last five years, the rural market has witnessed significant reforms enabling the Indian population to move up the value chain and expand income levels. Even the COVID-19 pandemic turned positive for the rural market as considerable young migrant labourers returned to their villages and took up entrepreneurship to setup small tertiary farm businesses,…
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Will Magnite be a game changer for Nissan?
Nissan’s new compact SUV, the Magnite, has a lot riding on it. From the looks of it, it should cut the mustard at all levels, but then, analysts will be analysts.
In what seems to many to be a desperate move to survive in the Indian market, Nissan India, has finally unveiled its B-SUV, the Nissan Magnite. This is the company’s first ever product under the Nissan Next strategy for the Indian market, scheduled to be introduced in the second half of FY 2020-21. Magnite is expected to drive…
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Kicking the hornet’s nest
The action just shifted to the sub-400cc Retro motorcycle segment and whoever said picking one was going to be easy, was kidding.
The sub-400cc Retro motorcycle segment is hotting up with Honda deciding to enter this class by launching the H'ness CB350. It is the Japanese manufacturer’s first classic motorcycle in this division and it will go up against the likes of the segment leader, Royal Enfield, Benelli Imperiale 400, and Jawa. Let's take a closer look…
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Screw it, let’s exit
The legendary American motorcycle manufacturer, Harley Davidson, packs up, leaving its 25,300 Indian customers and 35 dealers in the lurch. Dealer association, FADA, cries foul and plans to take up the issue with the Government, demanding a strong Franchise Protection Act in the country.
Just when dealers thought that the arrival of the Festive season would bring with it a new hope of revival, washing away their pandemic blues, the news of Harley Davidson Motor Company “discontinuing its sales and manufacturing operations in India” sent shock waves through them. Now, even customers are clueless about their fate, and the road ahead seems rocky…
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It’s raining discounts
Car companies and Banks are going all out to woo potential buyers
With the festive season starting there is reason for customers to rejoice as both, car companies and banks, are ready with goody bags, to lure customers to loosen their purse strings. The sector which already saw signs of revival in the month of August may see some more traction during this festive season with discounts…
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Ad World
Advertising across platforms has played a key role in sales picking up in the auto sector. Will it be the magic wand to revive demand?
With the festive season round the corner, auto companies are likely to increase their ad spends to lure customers to loosen their purse strings. Auto companies advertised across platforms in the second quarter of this year and advertising revived across traditional and new media, with the sector’s ranking among top advertisers improving significantly by the…
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