Nissan logo gets a minimalist makeover

Logos are an important part of a product’s brand identity, not only do they help a brand stand out from the competition, but also facilitate customer loyalty. Over the last 18 months, the driving forces for change in logo and brand transformation have been the journey towards electrification, as well as the digital age, where a logo not only adorns a car but is used across all communication touchpoints and on social media. For Nissan, the motivation to undertake this brand transformation was to ensure that the company drove into an increasingly connected world even while staying anchored in its heritage and foundational values. Nissan chose to unveil its new logo, its first such change in 20 years, at the digital launch of its all-new, fully-electric SUV, Ariya. The new flat, two-dimensional logo is minimalist in its essence and replaces the earlier three-dimensional one. While Nissan has kept the name at the logo’s centre, it is no longer raised. It has now been simplified into basic, block lines. The font too has been refined and the lettering is stretched out to create a sense of more in-between space. In doing so, Nissan joins Volkswagen AG, BMW and MINI which have also gone in