Ad World

With the festive season round the corner, auto companies are likely to increase their ad spends to lure customers to loosen their purse strings. Auto companies advertised across platforms in the second quarter of this year and advertising revived across traditional and new media, with the sector’s ranking among top advertisers improving significantly by the start of the third quarter (July-September), industry experts said.  Data from media research firm TAM (Television Audience Measurement) shows that while all platforms saw growth in advertising by the sector in Q2, as compared to April 2020, the trends followed were unique to each media. Aggressive ads did help the sector to revive its sales. Auto sales showed signs of revival in the month of August mainly on back of pent up demand, festive season nearing, and customers concerned about safety preferring to drive their own car and bike rather than using public transport. Cars category accounted more than 60% of the ad volume share on TV, Print and Radio mediums, where as it added 70% of the ad insertion share on Digital mediums. Total 7 categories were common across all mediums. Two Wheelers category stood at 2nd position on traditional mediums. Data from media