BGauss ropes in Ajay Devgn as Brand Ambassador

BGauss, the electric mobility brand promoted by the RR Global group, has announced Bollywood actor Ajay Devgn as its new brand ambassador. The move marks a significant step in the company’s strategy to strengthen its position in India’s growing electric two-wheeler market.

Ajay Devgn is expected to boost BGauss’s brand visibility and reinforce its image as a provider of smart, dependable, and future-ready mobility solutions. The company believes his strong screen presence and mass appeal align with its values of performance, reliability, and trust, helping to encourage wider adoption of electric scooters across the country.

Expressing his enthusiasm about the partnership, Ajay Devgn stated, “BGauss, an Indian brand, is focused on building world-class electric vehicles, and I’ve associated with them for this meaningful reason. The RUV350 reflects their commitment to quality and innovation and marks a step forward in the journey toward smarter, cleaner mobility.”

Hemant Kabra, Founder and Managing Director of BGauss, added, “At BGauss, we focus on creating practical and reliable electric mobility designed specifically for Indian roads. Our vehicles embody this commitment. Ajay Devgn’s integrity and mass appeal perfectly resonate with our brand ethos, and we believe his partnership will significantly strengthen our reach as we promote sustainable urban mobility.”

The company has revealed plans to expand its product line-up with electric cycles and two new models over the next year. BGauss is also targeting a significant expansion of its dealership network nationwide to enhance its retail and service presence.

Among its current offerings, the BGauss RUV 350 stands out as a smart, sturdy electric scooter designed for both city and long-distance travel. It delivers a top speed of 75 km/h and an ARAI-certified range of up to 145 km. Powered by a 3500W in-wheel motor and a 3 kWh LFP battery, the RUV 350 features a metal body, 16-inch alloy wheels, boot space, a 5-inch TFT display, turn-by-turn navigation, cruise control, fall-sense, hill-hold, and regenerative braking.

Additionally, the latest BGauss C12 model introduces a dual-tone design and TFT display, while retaining core specifications from the earlier C12i versions. These include a 2500W hub motor, a top speed of 60 km/h, and a range of up to 123 km. The new C12 features a 2.9 kWh battery with advanced lithium cells, and includes cruise control, reverse mode, turn-by-turn navigation, fall-sense, regenerative braking, and CBS, aimed at offering enhanced safety and convenience.

BGauss is backed by investors including Madhu and Mahaveer Lunawat of Bharat Value Fund and Darshan Patel of Vini Cosmetics.