BYD India strengthens EV ownership appeal with new Festive benefits ahead of peak buying season

BYD India, a subsidiary of BYD, the world’s No. 1 New Energy Vehicle (NEV) manufacturer, has announced a special festive benefits programme for customers purchasing eligible BYD vehicles across India. Introduced under the campaign ‘Celebrate Your Dreams with BYD’, the initiative arrives ahead of the country’s festive season, traditionally a significant period for automobile purchases.

Beginning August 2026, customers opting for eligible BYD models will be able to access a range of ownership benefits designed to enhance the premium electric vehicle ownership experience. The programme includes charging coupons on select variants, a complimentary two-year maintenance package, extended warranty coverage of up to 200,000 km, finance schemes with interest rates starting from 7.77%, along with a BYD festive gift hamper with every eligible vehicle purchase.

Commenting on the announcement, Mr. Rajeev Chauhan, Head of Electric Passenger Vehicle (EPV) Business, BYD India, said, “India’s festive season is an important time for many customers to make mobility choices for their families. At BYD, we remain focused on delivering advanced technology, safety, reliability and a strong ownership experience through our electric vehicle portfolio.

Through ‘Celebrate Your Dreams with BYD’, we aim to make the transition to electric mobility more accessible for customers. As families across the country mark new beginnings during the festive season, BYD remains committed to offering advanced technology, safety and ownership confidence through its electric vehicle portfolio, while supporting the broader shift towards sustainable mobility.”

As India’s electric vehicle landscape continues to mature, buyers are increasingly seeking vehicles that combine advanced technology, safety, performance and reduced environmental impact. BYD’s festive initiative is aimed at strengthening the ownership proposition for customers exploring premium electric mobility solutions.

With more than 17 million New Energy Vehicles sold globally and over 15,000 customers in India, BYD continues to expand its footprint in the country’s premium electric vehicle segment. The festive benefits reinforce the company’s focus on making its global electric vehicle portfolio more accessible and relevant to Indian consumers.

The offers are applicable on select models and variants and may vary by city, dealership and availability. Terms and conditions apply.