Ducati brings legends, riders and fans together for 100th anniversary celebration

Misano Adriatico could scarcely provide a more fitting backdrop for the unveiling of the 2026 World Ducati Week programme. As the iconic circuit hosts the Superbike World Championship this weekend, anticipation is already building for the return of Ducati’s flagship global gathering, scheduled to take place from 3-5 July 2026.

The forthcoming edition carries unprecedented significance, as it marks the 100th anniversary of the Borgo Panigale manufacturer, transforming World Ducati Week into a once-in-a-lifetime celebration of one of motorcycling’s most revered brands.

The curtain was raised on the Centenary Edition during a press conference held today at the Misano World Circuit. The event was moderated by Edoardo Vercellesi and Michael Hill, among the most recognisable voices in the SBK World Championship. Joining them on stage was Patrizia Cianetti, Ducati Global Marketing and Communication Director, who outlined the key highlights of what promises to be the most ambitious World Ducati Week yet.

Designed to showcase every facet of the Ducati universe, the three-day celebration will feature racing events, riding experiences, life stories, product innovations, motorcycle parades, rider meet-and-greet sessions, evening entertainment, and numerous other activities.

Adding to the occasion were several Ducati riders, including Pecco Bagnaia, Franco Morbidelli, Nicolò Bulega, Iker Lecuona and Michele Pirro. The riders took part in a special team challenge dedicated to the history and curiosities of the motorcycle manufacturer, offering attendees a glimpse of the unique atmosphere and camaraderie that have become hallmarks of World Ducati Week.

The landmark edition comes to life under the motto “Live the Legend – Celebrate 100 Years Together”, an invitation extended to every Ducatista across the globe to immerse themselves in Ducati’s storied legacy and celebrate a milestone that arrives only once in a century.

On one hand, the event commemorates a hundred years of passion that have helped shape the world of motorcycling. It honours a legacy founded on innovation, technical excellence and an unwavering commitment to performance. Importantly, this is not merely a story of the past. Ducati continues to write new chapters on the grandest stages of international motorsport, where the Italian marque remains a benchmark for the wider industry.

Equally, the celebration pays tribute to the people who have defined that journey. Ducatisti from every corner of the world, alongside the champions who have authored some of the brand’s most memorable moments, will gather at Misano to honour this extraordinary anniversary.

Among the legendary names expected to attend are Casey Stoner, Loris Capirossi, Troy Bayliss and Carl Fogarty, underscoring the scale and significance of the centenary festivities.

More than simply an event, World Ducati Week has long represented the ultimate gathering of the Ducati family. Every edition attracts enthusiasts from around the world, united by a shared passion for two wheels and the unmistakable red motorcycles from Borgo Panigale.

For many participants, the journey itself forms an integral part of the experience. Each World Ducati Week sees passionate Ducatisti travel hundreds and even thousands of miles to reach Misano. The 2026 edition is set to continue that tradition, with groups already embarking on remarkable journeys from countries such as China and India aboard their Ducati motorcycles to attend the celebration.

Awaiting them will be an intensive programme of entertainment designed to engage motorcyclists, families and enthusiasts of all ages and nationalities, ensuring that the centenary edition delivers a truly unforgettable tribute to a century of Ducati excellence.