Nissan reveals vision ‘Mobility Intelligence for Everyday Life’ and future growth

Nissan Motor Co., Ltd. has outlined a clear future direction with its new vision, “Mobility Intelligence for Everyday Life,” placing customer experience at the forefront while advancing AI-led mobility and electrification.

Ivan Espinosa, President and CEO, said: “This is the right moment to articulate Nissan’s long-term vision as we look beyond the Re:Nissan plan and set a clear path for the future. Our vision defines where Nissan is headed, with customer experience as our guiding priority. By advancing mobility intelligence, we will deliver products and technologies that are safer, more intuitive and more accessible with outstanding value and a more rewarding overall experience.”

The Re:Nissan plan remains on track in its final year, delivering cost competitiveness, improved capacity utilisation, and strong new product momentum—laying the groundwork for sustained growth.

At the core of Nissan’s strategy is a focus on next-generation technologies led by Artificial Intelligence. The upcoming AI-Defined Vehicles (AIDV) will integrate Nissan AI Drive Technology and Nissan AI Partner technology to enhance safety, optimise travel time, and deliver a more intuitive in-car experience. Nissan aims to deploy AI Drive technology across 90 per cent of its global lineup over time.

A key development will be the launch of the new Nissan Elgrand in summer 2026, featuring next-generation ProPILOT with end-to-end autonomous capability expected by the end of fiscal 2027.

Electrification will underpin this transformation. Nissan’s e-POWER series hybrid technology will continue to expand, delivering an electric-like driving experience while bridging the transition to fully electric vehicles. The company will also broaden its electrified portfolio with hybrid, plug-in hybrid, and range-extender solutions, including a new hybrid system for frame-based vehicles.

Nissan is simultaneously streamlining its product portfolio, reducing its global lineup from 56 to 45 models. This move will sharpen focus on high-growth segments while expanding powertrain options across models to boost efficiency and customer choice.

The portfolio will be structured into four categories—Heartbeat, Core, Growth, and Partner—defining each model’s strategic role. Key highlights include the X-Trail and Rogue Hybrid e-POWER as global Core models, the all-electric Juke EV for Europe, the rugged Xterra for the US, and the performance-led Skyline for Japan.

In the premium space, INFINITI will see renewed focus, beginning with the all-new 2027 QX65 SUV, followed by a new wave of hybrid SUVs and a performance-oriented V6 sedan.

Nissan’s industrial transformation will be driven by its Product Family strategy, shifting to shared platforms and architectures. Three core families will account for over 80 per cent of global volume, improving efficiency, reducing costs, and accelerating development.

Globally, Nissan is refining its market strategy with Japan, the United States, and China serving as key pillars. Japan will lead in advanced technologies, the US will anchor profitability and large vehicle leadership, and China will drive speed, cost efficiency, and exports.

The company is targeting one million annual sales each in the US and China by fiscal 2030, while strengthening its presence across other markets including Europe, India, Africa, Mexico, and the Middle East.

Summing up the vision, Espinosa concluded: “As we continue on our path to recovery, it is essential that Nissan demonstrates our relentless focus on serving the customer, seizing the opportunities provided by AI technologies, expanding electrification and driving innovation into our vehicles to deliver sustainable market growth.”

Nissan will share further updates on the Re:Nissan plan alongside its full-year results in May, with additional strategic announcements expected later this year.