Will Magnite be a game changer for Nissan?

In what seems to many to be a desperate move to survive in the Indian market, Nissan India, has finally unveiled its B-SUV, the Nissan Magnite. This is the company’s first ever product under the Nissan Next strategy for the Indian market, scheduled to be introduced in the second half of FY 2020-21.  Magnite is expected to drive volumes for the company as Nissan expects this SUV to be a game-changer for them in the Indian market. The company plans to take on new rivals such as Kia Sonet, Hyundai Venue and Toyota Urban Cruiser as well as the established players such as Ford Ecosport and Maruti Suzuki Vitara Brezza among others. With Renault Nissan’s alliance partner launching the Duster with the all-new 1.3L Turbo petrol engine and with the existing 1.5L petrol engine which will start at an attractive price of Rs 8.59 lakh, Nissan will really need to pull a rabbit out of its hat for this one.  Sinan Ozkok, president, Nissan Motor India, said, “The all-new Nissan Magnite plays a vital role in our Nissan NEXT strategy. As we continue to prioritize and invest in the Indian consumer, who is aspirational and discerning with vehicles, we aim for the all-new Nissan