Martin Uhlarik- Above the Curvv

Tata Motors has introduced yet another concept – the Curvv. Martin Uhlarik, Head, Design, Tata Motors Limited, talks to us about the Curvv, telling us about their good record of not just translating their concepts pretty well but also of delivering promises.  TOS: Tata Motors is taking a big leap forward, tell us about the story behind this very fresh concept – the Curvv. MU: It was around two years ago, when we were looking at opportunities and where to develop the portfolio and considering SUVs now are the core now of our portfolio, (we offer a product in pretty much every segment, from top to bottom) and mainstream, we said that would be the basis of whatever product we do next. At the same time our EV business has really been picking up, we were doing a lot of analysis of the global market and the Indian market and we saw this as a white space – an SUV coupe. You can see in most markets its more or less an accepted typology. It started with premium but now it has gone into various segments and levels and so forth. So, we said it is only a matter of time