Times – Digital

As cars are getting smarter, car manufacturers are going the whole hog to lure new buyers with the latest technologies and clearly, digital, is the way forward. At least, that is what the top guns at car companies say. And so, their sales and marketing teams are upping the ante and conceptualizing newer ways of enticing customers via the digital route, and this is not limited to just selling cars. In fact, car companies are even rooting for digital to build long term relationships with their buyers so that their brand is well imprinted on their minds and is also a way of ensuring that buyers return for their newer models which just keep getting better every year. Here’s a look at what some of the car companies’ teams have been up to… According to Tarun Garg, Director, (Sales, Marketing & Service) Hyundai Motor India Ltd., (HMIL), “Hyundai Motor India has led the digital revolution in the automotive sector since 2019 by constantly introducing innovative digital first solutions powered by intelligent technology that plays an important role in enhancing convenience and diversity of our customers, thus going ‘Beyond Mobility’ in achieving technological supremacy.”  He says “With the launch of ‘Blue-link’ technology