Design Language

While nature in its absolute rawness is ingenious and has inspired design and engineering communities since ages, technology has helped mankind to innovate and achieve several remarkable feats by venturing into areas that were previously deemed inaccessible. Design is nothing but an ever-evolving transformative process that is aimed at addressing and defining problems in order to provide solutions that can empower lives and the ecosystem as a whole. Nature and technology when brought together can be instrumental in creating some of the finest design breakthroughs. Our Mark 1 and Mark 2, both homegrown vehicles (Conception and Design), are the results of such interventions whose origins can be traced to our Indian roots. We designers often have the knack to capture the essence of elements in nature or man-made architectures and articulate them through our work. It is to our products that we are able to attribute the success when form, colour and texture come together in a never before seen manner.  Simple Energy Mark 1 chest light, has traces of the Iron Man suit’s arc reactor architecture and this has been carried forward in the design of Simple Energy Mark 2. The Mark 2 design attempts to establish a harmony