Indian EV startups: A sweeping matrix

“The point of doing this is to just give a hardcore smackdown to gasoline,” said Elon Musk, when he unveiled Tesla Roadster 2. And coming from him, the line may as well be perceived as the direction that beckons the entire industry. However, the overarching goals of green technology – to conserve energy and protect the environment – remain work-in-progress. With a limited playing field, the industry has little empirical insights to assess their innovation. On one hand, lithium emerged as the replacement for fossil fuels, and on the other hand, some researchers have sounded an alarm on lithium reserves. TURN OF SPEED delves into this on-going journey of discovery and re-discovery among startups in India, to understand their prospects and objectives. While the last decade remained dedicated to the development and evolution of electric vehicles as a viable automotive segment, startups today are eyeing the next decade as an opportunity to drive these vehicles into as many households as possible, by filling basic gaps of consumer-education, accessibility and user-friendliness.  Driven by innovation in artificial intelligence, Internet-of-Things and the government's pronounced interest in the industry, the automated vehicles and electric vehicles market has opened the country to the opportunity of becoming the