“EQS 580 4MATIC is the next level of engineering and technology”: Santosh Iyer
As Mercedes-Benz rolls out their ‘Made in India’ luxury EV- EQS 580 4MATIC Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India tells TURN OF SPEED about why he believes that the EQS will outsell the EQC, how there will be an increase in connectivity, and about their global strategy to exit fossil fuels and transition to EVs.
30/09/2022
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PIC : RACHNA TYAGI
PUNE
Mercedes-Benz India, rolled out their first ever locally manufactured EV, the EQS 580 4MATIC, in India today, and to do the honours was Nitin Gadkari, Honourable Minister of Road Transport & Highways, Govt. of India. Not only is India the first country besides Germany, to manufacture the EQS 580 4MATIC, but the sedan also happens to be India’s longest-range EV. This technologically advanced EV will now be manufactured alongside other Mercedes series at Mercedes-Benz India’s state-of-the-art manufacturing facility in Chakan, Pune. However, for Mercedes-Benz India, the EV journey had begun much before. “For us the journey started at the time of the EQC launch in Jan 2020, and questions around whether India is ready for EVs, and if there is charging in India, were all answered the moment we launched the EQC because the demand was significant,” says Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India. After speaking with several consumers, Iyer says, that within six months they were convinced that if they were able to get a car with a 500+ km range, a top end luxury product that could handle distances such as Bombay-Goa, Delhi-Chandigarh, etc, they would be able to see huge success and so they
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