Articles
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Forward Thinking
Shashank Srivastava, Senior Executive Director, Marketing & Sales, Maruti Suzuki India Limited, on India’s fascination with compact SUVs, future trends, and dealing with the semiconductor shortage.
Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, while addressing the past, the present, and the future, also discusses how cross-consideration isn’t really a big problem for Maruti Suzuki, how ‘fatigue factor’ vis-à-vis a segment does eventually set in, their two price hikes in less than six months, how the trajectory of technological progression…
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Is virtual retail a success in car buying?
The pandemic has led to a complete overhaul of retailing in the auto space. From fewer contact touch points to technology powered platforms, car buying has scaled newer heights led by smarter, connected and intelligent selling at every step.
Virtual retail is a success in car buying. Auto makers have witnessed significant traffic through their digital platforms, which in turn, has encouraged them to further invest and strengthen their presence there. With car buying now becoming both, a digital as well as a physical experience, auto retail, is seeing a massive digital transformation of not…
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Dual-purpose delight
Scramblers are versatile bikes that are ideal for both off-and-on-road conditions. Even though they are a new concept for the Indian market, surprisingly, there is a Scrambler available in all segments.
The motorcycle market in India has never been so vibrant. It offers a range of sports bikes, street fighters, ADVs, cruisers and even Scramblers. In fact, the last category of bikes is quite niche in India. So, what makes a Scrambler different from other bikes? Simple. It is a dual-purpose motorcycle that you can ride…
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Middleweight Bout
With Honda and Triumph joining the naked mid-weight motorcycle segment, does Kawasaki still have what it takes to rule the roost? We take a close look at the CB650R, Trident 660 and the Z650.
Of late, the middle-weight street bike segment, has seen some action, with Honda first launching the CB650R and later Triumph joining the party with the Trident 660. Traditionally, this roadster class has been ruled by the Kawasaki Z650, but now it seems its crown is under serious threat from its traditional Japanese rival and the English…
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Will GWM’s backdoor entry affect its competitive edge in India?
The company is believed to be tweaking its India strategy to suit its immediate needs of globalization and tapping one of the fastest growing SUV market globally.
Chinese SUV maker, Great Wall Motors (GWM)’s decision to enter the India market via the CKD/CBU route is expected to discount its competitiveness in the Indian market. According to experts, the GWM Group, unlike other automakers produces around 50% of its parts in-house, and it is this advantage that gives it the edge over competition worldwide…
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7th Heaven Comfort
In the market for a 7-seater SUV? Here’s a look at the latest three-row SUV options.
Practicality and comfort are deciding factors in a car buyer’s mind before finalizing a vehicle. An average ‘nuclear’ family in India consists of parents, children and grandparents, making it a plus size family of at least five or six members. Keeping this in mind, a seven-seater vehicle is more of a necessity than a luxury.…
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Coming Soon: Hyundai Alcazar
Hyundai Alcazar will be the latest entrant to the seven-seater club.
Hyundai Motor India recently showcased its upcoming and much-awaited six and seven-seater premium SUV, the Alcazar. According to S.S. Kim, MD & CEO, Hyundai Motor India Ltd., with the launch of the Alcazar, a vehicle that has been developed based on Indians’ feedback and one which offers state-of-the art modern design, both in terms of…
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VW set to turn the corner in 2021
We caught up with Ashish Gupta, Brand Director, VW India, who spoke to us not just about Sarvottam 2.0, but also about their new brand design and their latest SUVW offerings.
Volkswagen recently unveiled the new Tiguan and the brand-new Taigun. Who are these new SUVWs being targeted at, how will they be priced, what are the new changes that VW has brought about in its style of functioning, these were some of the questions that we were seeking answers to. Excerpts from the interview with…
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Govt’s vehicle scrappage policy promises plenty
The government’s vehicle scrappage policy aims to help open more doors for the the auto sector by generating demand over the long term while contributing towards cleaner air and creating more job opportunities.
Close to two months after Union finance minister, Nirmala Sitharaman announced the Vehicle Scrappage policy, the government has now spelt out the broad framework of the policy. Making a suo moto statement in parliament, the Union Minister of Road Transport & Highways (MoRTH), Nitin Gadkari, said his ministry would be introducing the Voluntary Vehicle-Fleet Modernization Program or “Vehicle…
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Sen and Sensibility
Author Gautam Sen’s latest book, THE AUTOMOBILE: An Indian Love Affair, is a seminal book and a must read for every auto enthusiast remotely interested in both, cars and motorcycles. Here, he fields our questions and gives us his unique perspective on the Indian auto scene, both past and present.
There is little doubt that author Gautam Sen’s new book, THE AUTOMOBILE: An Indian Love Affair, will go on to become the definitive ‘go to’ book for all those who want to satiate their thirst for knowledge about Indian car culture and history. In this interview he discusses all of that and more. TOS: You have written…
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