Get off the road to get on the road to recovery
Car manufacturers use creative audio-visual clips to urge people to remain indoors, work from home, and stay safe
03/04/2020
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MUMBAI
“Unprecedented times,” without a shadow of a doubt, has to be the word of 2020. And why not, afterall, not many of us have known or seen anything like the Coronavirus crisis that is unfolding before our eyes. Nevertheless, while we all know that we will battle this crisis and come out triumphant, it is also important to understand that this can only be achieved by disciplining ourselves and remaining indoors. Meanwhile, the Auto industry, which has gone out of its way and offered to help the Indian government tide over the Coronavirus crisis in various ways has also gone the extra mile and shown their creative side by trying to drive home the message for people to stay indoors and refrain from driving on roads. Here’s a look at four car manufacturers who came up with creative short audio-visual clips urging people to not drive and make the most of their time at home during the country’s lockdown. Enjoy. BMW The German carmaker, BMW’s 19-second video message captures a beautiful hairpin curve on the road, a scenic location with pine trees and mountains in the backdrop, and all you get to hear is the soft sound of the breeze. On
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