Interview: Ashish Gupta, Brand Director, Volkswagen India


Ashish Gupta, Brand Director, Volkswagen India, on the past, present, and what the future holds.

26/08/2023

RACHNA TYAGI

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CHAKAN
At Volkswagen’s state-of-the art Chakan plant, we caught up with Ashish Gupta, Brand Director, Volkswagen India, who spoke to us about all that they’ve been up to in the last two years and what customers can look forward to in the coming months. Read on… TOS: Over the last two years, you’ve introduced a beautiful sedan and some robust SUVs besides keeping the momentum going with new variants, what is next at Volkswagen India? What can customers expect to look forward to? AG: I think there is a lot to look forward to. If you look at any brand or any product for that matter, there is definitely room for enriching that product even more… talking about the existing portfolio. If you see over the last two years, even after launching the Taigun and the Virtus, we’ve been constantly enriching it with new features, new colours and new variants, so that is something that we would like to continue because technology is developing and new features are being added by competitors as well and so, you have to keep abreast with the market. That will definitely continue…new exciting colours, new exciting features, new exciting variants, but at the same time to

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