Kenneth COOL

Kenneth Lee, Senior Design Director, Nissan Global, from the United States of America, who is “originally from Hong Kong,” has been working in Japan for the past seven years. Fresh from the launch of the Nissan Patrol, in Abu Dhabi recently, he was in New Delhi, for the launch of the New Nissan Magnite, earlier this month, when TURN OF SPEED caught up with him and he fielded a few questions on auto design.  TOS: What does designing cars entail? What do Indian buyers look for in their cars?  KL: From a foreigner’s perspective, the first thing that strikes me is the environment the cars are being used in. Never ever have I seen such density of vehicles moving at such fast speed, so close to each other. In this kind of an environment, you want to feel secure and protected, but at the same time you have to be agile, so, when we engineer the vehicle, it is meant to do that and not just in terms of the size and handling, but also from the design perspective, and the appearance. When you walk up to the car you feel… “oh, it’s compact, its agile, and it will get me through this