Lexus in not just a car, it is an experience: Naveen Soni


Naveen Soni, President, Lexus India, tells TURN OF SPEED about their new initiatives, expansion plans, and how they’re on track towards strengthening their position in the APAC market.

29/03/2023

RACHNA TYAGI

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MUMBAI
Lexus, the luxury wing of Japanese car manufacturer, Toyota, is celebrating its sixth anniversary in India. What better time to ask Naveen Soni, President, Lexus India, about their new model line-up, new buyers, expansion plans, and all that is underway to strengthen their position in the APAC market. TOS: Lexus has a good mix of models right now; what new models can we expect to see this year? Also, do you believe that sedans are making a comeback?  NS: Lexus boasts of a well-rounded portfolio of vehicles, catering to the mobility needs of our guests. From time to time, we assess the market needs and introduce appropriate models. Most recently, we announced the launch of Lexus RX during the Delhi Auto Expo’23 which will make its debut in India this year.  SUVs are the flavour of the season in every market, whether it is the mass market or it is the luxury market. Sedan lovers are there. A sizable number of people who are coming into the market are preferring SUVs over sedans. Lexus will introduce LM towards the third quarter of this year which would be an ideal vehicle for travel between cities within a range of 200 KM. With roads

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