The Enticing Eight

"You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you," said Ginni Rometty, CEO, IBM and this couldn't be more apt for the sub-4-metre SUV segment. It was the summer of 2013 when Ford rolled out the EcoSport, which not only kick-started India's youngest and the most competitive segment, the compact SUV class, but also created a whole new set of customers. Fast forward to 2020 and the buyer is spoilt with choices with every major automobile manufacturer offering a sub-4-metre SUV. Here’s what’s on offer in India: Ford EcoSport:  It may be an elderly statesman, but it's still one of the most complete vehicles in its class with a tall stance, top-notch build quality, flawless fit-and-finish with offerings in both petrol and diesel. Ford was the first car maker to introduce the 1-litre turbocharged petrol motor or the EcoBoost in India, but sadly it is not available any more. Should the Blue Oval bring back the power-packed compact engine? Well, going by the demand of its rivals, it wouldn't be a bad time to bring the EcoBoost mill, but keeping the price under control could be a serious challenge. The EcoSport still comes