VW set to turn the corner in 2021

Volkswagen recently unveiled the new Tiguan and the brand-new Taigun. Who are these new SUVWs being targeted at, how will they be priced, what are the new changes that VW has brought about in its style of functioning, these were some of the questions that we were seeking answers to. Excerpts from the interview with Ashish Gupta, Brand Director, VW India. TOS: Tell us about VW’s Sarvottam 2.0. AG: The whole thinking is that with the product, the customer is not only buying a product, but an experience around the brand, and so we realized that if we’re bringing in a revolutionary or a new product into the market, we also need to look at what our customer experience is, and transform that as well. Be more contemporary, more vibrant in the customer experience and more importantly, more accessible to the customers, in how we deal with them, how we share information with them, and how we make our people more open to conversations of the new age. That was the whole thought behind Sarvottam 2.0.   When we started conceiving the customer experience, that’s where Sarvottam 2.0 fit in. It brings together the visual cues which we are implementing to our new brand design