Zac Hollis means business

Skoda India’s latest car, the Slavia, is poised to shake up the sedan segment in India. During an interaction with Zac Hollis, Brand Director, Skoda Auto India, recently, he fielded a volley of questions around the Slavia and spoke about their auto business. Excerpts… On Skoda Auto India launching a sedan: You have to consider why segments fall and rise. Partly because of consumer taste, partly because manufacturers create new segments and launch new cars. You only have to go back 30 years, the first MPV was the Renault Espace, there was nothing else before that in the 7-Seater [segment] and [then] everybody launched new cars and the segment grew. This is the same thing to a certain extent about SUVs, everybody launches new cars, lots of marketing, people see it and automatically the segment increases, this is what happens. And if you look at the sedan segment in India over the last few years, nobody has launched anything new and so, there is no exposure to the sedans. Nobody is marketing the cars; nobody is coming looking because there is nothing new and we bring something new to the segment. We bring a gorgeous looking car and we will revitalize