Ajinkya Firodia: Man on a Mission

Kinetic Engineering Ltd., recently announced a strategic investment of INR 177 Crore led by the promoters to drive transformation with an aim to achieve INR 1,000 Crore revenue target by 2029. The promoters have already committed to an initial investment of INR 55 Crore by March 2025. With the company gearing itself up for a major focus on EV innovation, we caught up with Ajinkya Firodia, Vice Chairman, Kinetic Group, to learn more about his plans and the direction in which he plans to steer the company along. Excerpts from the interview: TOS: What are your long term EV plans? AF: We strongly believe that the EV market in India is going to see tremendous growth, but in the two wheeler and the three wheeler segment because it makes most sense. People think Indians are price conscious, but Indians are value conscious. In a two wheeler or a three wheeler, people see that they can get value. Already, we are seeing the cannibalization from petrol to EV in a very big way. Also, in the three wheeler or a B2B segment where you save on the petrol bus, so you get a direct benefit on the profit line, margin line, that's