Anglian Omega Group forays into OEM biz, to target EVs

Anglian Omega Group, a leading Indian supplier of automotive parts, is entering the OEM business as it plans to launch its first electric vehicle, which is reportedly designed, developed and built by the in-house team of the company. Three-years in making, the company will soon launch the vehicle, which was displayed at the 15th Auto Expo held in Noida.  While providing more details on the launch and the go-to-market strategy, Dr. Deb Mukherji, Managing Director, Anglian Omega Group said that the company is currently inviting dealership inquiries. “We will be ready to start deliveries to customers by May,” informs Dr. Mukherji. The company is planning to target the B2B segment by aligning with logistics service providers as well as logistics partners of E-Commerce companies such as Amazon, Walmart and Big Basket. According to Dr. Mukherji, “the last mile becomes very critical in the E-commerce sector. There are people who come carrying a large load on their motorcycles which is very unsafe and also very un-ergonomical for the operator, so we wish to address that pain-point for our customers,” says Dr. Mukherji. We are informed that field trials with one of the large companies providing service to some of the larger E-Commerce