RORR Away!


Madhumita Agrawal, Co-Founder & CEO Oben Electric Vehicles Private Limited, tells TURN OF SPEED about their first flagship product, RORR, their choice of LFP (Lithium Ferro Phosphate) battery, and about their expansion plans.

02/08/2022

RACHNA TYAGI

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Founded by IITians, Dinkar Agrawal and Madhumita Agrawal, Oben Electric Vehicles Private Limited, which is inspired by German automotive engineering and design has started not just developing, designing but also manufacturing electric two-wheelers in-house. Madhumita Agrawal, Co-Founder & CEO Oben Electric Vehicles, Private Limited, tells TURN OF SPEED about their premium performance electric motorcycle, RORR, their choice of LFP (Lithium Ferro Phosphate) battery over the NMC (Nickel Manganese Cobalt Oxide) battery, their proprietary technologies as well as their expansion plans. Read on… TOS: At a time when most EV manufacturers are opting to manufacture scooters, you opted for a motorcycle instead. What prompted this decision? MA: India is a huge B2C market with automotive being a very mature industry. It witnesses a sale of 15 million units per year in India alone (According to pre-Covid-19 data). The two-wheeler industry in the EV space remains untapped based on these numbers. While the low-speed category caters purely to the B2B segment, there is a gap in the B2C segment for quality products. Hence, we wanted to begin catering to this segment first, with a quality performance product that will be productive for the daily commuting needs of the B2C segment. With this, first of all, we intend to provide Indian consumers

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