Young Turks come into power
Tarun Mehta and Swapnil Jain give us the first glimpse into Ather Energy's mega-factory in Hosur, Tamil Nadu. The ‘power’ ful winds of change have begun to blow.
13/02/2021
No Comments
PIC : PERFECT SHOOT
HOSUR, TAMIL NADU
At Ather Energy’s 123,000 sq, ft manufacturing facility in Hosur, Tamil Nadu, where 90% production is localized, and where 110,000 scooters and 120,000 battery packs, with an investment of 635 Cr, will be built annually, things are shaping up beautifully. This is where two young turks are paving the way for a big change – for a cleaner and greener India as Indians gear up to leave behind their petrol and diesel vehicles and embrace Electric. Founders, Tarun Mehta and Swapnil Jain, IIT Madras alumni, who founded Ather Energy in 2013, were very clear about not building an EV that would be a “poor replacement of petrol vehicles.” “We wanted to build the best scooter in the market but didn’t just want to buy and integrate components,” says Mehta. That is evident in the way how almost everything has been designed and built in-house, including the assembly line at the plant which boasts 37 stations, where 70 workers build an Ather scooter in four minutes flat! Both, the Ather 450X and the Ather 450 Plus are completely ‘Made in India’ products. “We celebrate the cast aluminum frame, we celebrate the dash,” says Mehta, and why not. Afterall, they designed and
view Premium plans
This article is exclusively for premium members. Unlock access to Hundreds of in-depth automobile articles by upgrading to Premium today!
view Premium plans
Already A Subscriber?Log In
Latest
-
VIDA adds multiple Red Dot Awards to growing global design portfolio -
BMW X1 LWB pre-launch bookings open today ahead of 21 August India launch -
MG Hector marks seven years in India with special Anniversary Program -
Aprilia sweeps Silverstone podium as Raúl Fernández takes MotoGP victory -
Ducati Monster 2026 arrives in India with 111 hp V2 engine
-
Mahindra XUV 7XO redefines what a family SUV can be -
2026 Tata Tiago iCNG: When smart engineering elevates your daily driver -
Why the New-Gen Tata Tiago Petrol feels like a true driver’s car -
Tata Harrier Petrol Review: A Sophisticated New Chapter -
Can a 1.5-Litre Petrol engine do justice to the Tata Safari?
-
Ducati Monster enters its fifth generation with new V2 engine and lighter chassis -
How the new Audi Q9 redefines the luxury SUV experience -
Nissan Tekton sets the stage for the brand’s next growth phase -
2026 Ducati Multistrada V4 Rally blends luxury touring with hardcore adventure -
BMW’s latest X6 M60i is a showcase of design and performance


