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Here comes the hotstepper

Royal Enfield motorcycles are known for their laid-back nature with a distinguished exhaust note that ensures heads turn and people take notice. Going by their DNA, they love to cruise in the city or on the highway without being too perturbed by other rev-happy bikes. But the Continental GT 650 Twin, is a different beast altogether. It is an urban bike that loves to rev up. You can ride it hard but more importantly, it is designed for short-distance rides. Royal Enfield has no illusions that ...

Return of the thumper

Calling Royal Enfield Meteor 350, the most anticipated motorcycle of the year wouldn’t be an understatement. Sure, Royal Enfield (RE) has its own set of cult followers, but with the introduction of the 650 twins two years ago, the iconic motorcycle manufacturer proved that not only can they produce state-of-the-art bikes for the global market with an affordable price tag, but that they can also attract and convert non-RE fans into true believers. Based on a brand-new platform and equipp...

Ballad of simple rider

The Interceptor 650, in many ways, allowed Royal Enfield to flex its muscle and showcase its ability to roll out a retro street bike with modern features and top-notch quality. Ever since its launch in 2018, the Interceptor has swept the market by storm and continues to do so with its gorgeous looks and affordable price tag. But what makes this new modern classic stand out is its versatile 47bhp 648cc twin parallel. As we swing our leg over the saddle of the BS6 compliant avatar of the Interc...

New Himalayan from Royal Enfield arrives

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the launch of the new Himalayan with BS-VI compliant engine. The new Himalayan gets a Switchable ABS feature. Switching the ABS off allows the rear wheel to lock and lets the rider drift when riding off-road. This makes adventure touring and trail riding experience more engaging and exciting for riding enthusiasts. With more focus on rider safety, the new Himalayan is equipped with a hazard switch that war...

Royal Enfield launches its first ever women’s apparel range in India

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the launch of its first ever apparel and riding gear range, exclusively for women in India. Available online at store.royalenfield.com and at the select stores in Delhi, Bangalore, Ahmedabad and Kolkata, this concise first collection is anchored by a clutch of riding jackets, trousers, gloves & helmets with a complement of t-shirts, shirts and jeans. The value for money apparel range priced...

Royal Enfield launches 'Service On Wheels'

Royal Enfield, the global leader in the mid-size motorcycle segment (250-750cc) announced the launch and roll-out of Service on Wheels, a new, customer-friendly initiative, aimed at safe, seamless and hassle-free motorcycle service experience to customers at their doorstep. Under this initiative, Royal Enfield has deployed 800 units of purpose built Royal Enfield motorcycles across the dealerships in the country.  Service on Wheels is a fleet of mobile service-read...

Royal Enfield announces local assembly unit in Argentina

Royal Enfield, global leader in the mid-size motorcycle segment (250cc - 750cc), today announced that it will commence local assembly of motorcycles in Argentina in partnership  with  Grupo  Simpa,  Royal  Enfield’s  local  distributor  in  the  country  since  2018.  This  is  a significant   announcement,  &...

Royal Enfield launches ‘Make-It-Yours’ - A unique motorcycle personalization initiative

Royal Enfield motorcycles are known for their old-school, simple design that makes them the ideal canvas for customization. For decades, riding enthusiasts have personalized and customized Royal Enfield motorcycles as a means of self-expression and to ‘make it their own’. Taking this journey ahead, Royal Enfield, the global leader in the mid-size motorcycle segment (250cc - 750cc), today announced the roll-out of a first-of-its-kind motorcycle personalization servic...

Royal Enfield elevates the pure motorcycling experience, launches an all-new range of riding jackets

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the launch of an all-new line-up of CE certified riding jackets for riders based on multiple riding needs. Designed and carefully crafted for different weather conditions and terrains; the performance packed line-up of riding jackets is truly meant for enhancing the riding experience.  Keeping safety at the forefront Royal Enfield has ensured that these jackets meet global safety norms and are availab...

Royal Enfield's latest cruiser - Meteor 350 - arrives

Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), today announced the launch of its all-new Easy Cruiser, the Royal Enfield Meteor 350. The new Meteor 350 adds another chapter to Royal Enfield’s legacy of producing cruisers loved by their riders. Beginning in the 1990s with the Citybike then the Lightning, India’s first highway cruiser, Royal Enfield followed-up in 2002 with the first generation of the all-conquering Thunderbird. Subsequent...

Royal Enfield forays into Japan

Royal Enfield, the global leader in the mid-size motorcycles (250 cc - 750cc), today announced the launch of its first standalone, flagship Store in Tokyo, commencing its operations in Japan. Located in Suginami-Tokyo, the newly inaugurated store will have the complete suite of Royal Enfield motorcycles, apparel and accessories, in addition to spares and service. The store launch was done via a digital press conference today addressed by Vinod K Dasari, CEO of Royal Enfield, and Vimal Sumbly,...

Royal Enfield collaborates with Knox, launches CE certified riding gear

Royal Enfield, the global leader in the mid-size motorcycle segment (250cc - 750cc), and Knox, experts and innovators of protective apparel and body armour, have collaborated to co-create a range of high protection, accessible riding gear, and CE certified external knee-guard called Conqueror. The launch is part of the long-term collaboration in line with Royal Enfield’s commitment to provide protection, comfort and aesthetically designed riding gear and accessories.  Crafted wi...

Royal Enfield to fix ignition coil defect in Classic, Bullet, and Meteor models

Royal Enfield has discovered a defect in one of the parts used across some of the motorcycle models that we manufacture and sell. The defect is in the ignition coil that can cause misfiring, reduced vehicle performance and in rare cases, an electric short circuit. The defect was discovered during routine internal testing and the issue has been clearly identified and isolated to specific batches of material sourced from our external supplier between December 2020 and April 2021. While th...

Relive your classic motorcycling moments with Royal Enfield’s #TimelessClassic Campaign

As India fights the battle against COVID-19, the riding community has had to hit the brakes on their motorcycles. Whilst the entire country stays safely parked at home, Royal Enfield has rolled out the #TimelessClassic campaign to celebrate the spirit of Pure Motorcycling. Being run across the brand’s social media handles on Facebook and Instagram, the campaign enables the audience to come together, celebrate the resilience and the storied legacy of the Classic 350 while ...

All-New Royal Enfield Classic 350 - Legend Reborn

Royal Enfield has been a symbol of resilience, purposeful longevity, and authenticity since 1901. It has preserved the legacy of building simple, harmonious classic motorcycles by blending traditional craftsmanship with modern technology, to create pure motorcycling experiences. In its 120th year, Royal Enfield re-envisions its iconic motorcycle, the Classic, with the launch of the All-New Royal Enfield Classic 350 - a timeless classic motorcycle reimagined to meet modern aspir...

Royal Enfield launches an exclusive range of Limited Edition Helmets celebrating it’s 120th Anniversary

Celebrating it’s 120th anniversary, Royal Enfield, the world’s oldest motorcycle brand in continuous production, today unveiled the concept of an exclusive range of limited-edition helmets consisting of 12 designs- each inspired from a poster/advertorial from one of the twelve decades of the brand’s legacy. Each helmet is hand painted and only 120 units for each design have been made. These helmets retell the stories of the last 120 years and customers now have an opportunit...

Royal Enfield marks 120th year with Anniversary Edition models of the Interceptor and Continental GT 650 motorcycles

It was in November 1901 that Royal Enfield launched its first motorcycle at the Stanley Cycle Show in London, kickstarting the journey of an iconic brand which has since inspired millions in their pursuit of pure motorcycling over the last 120 years. From these humble beginnings in 1901, Royal Enfield, the oldest motorcycle brand in continuous production, has been a preserver of the legacy of building simple, fun and authentic motorcycles, to date. To mark this milestone year, Royal Enfiel...

Royal Enfield unveils new Super Meteor 650

Royal Enfield, the global leader in the mid-size (250cc - 750cc) motorcycling segment, today unveiled the new Super Meteor 650, injecting a new level of character, style and accessibility into the mid-sized cruiser market. The Super Meteor 650 continues Royal Enfield’s heritage of building superlative cruisers. It is centered around the acclaimed 648cc twin platform that’s been rigorously tested and, since 2018, enjoyed worldwide recognition within the multi-awar...

Royal Enfield unveils all-new Super Meteor 650 at Rider Mania

After a hiatus of 2 years, the much-awaited three days of Pure Motorcycling, Music, Heritage and Art - Rider Mania, commenced its 2022 edition in Goa.  One of the biggest highlights for this edition of Rider Mania on Day 1 was the unveiling of the all new Super Meteor 650.  The Super Meteor 650 continues Royal Enfield’s heritage of building amazing cruisers. The thoroughbred highway cruiser is centered around the acclaimed 648cc twin platform that’s been rigorous...

Day 3 of Royal Enfield Rider Mania culminated with action packed dirt track series

Amidst a thrilling combination of Rides, Race and Reels, Day 3 of Royal Enfield Rider Mania 2022 saw some intense competition at the pure sport arena. The highlight of the day was the Media Dirt Track Race competition where after a fiercely contested race, Nikhil Renunathan emerged as the winner, followed by Karan Ramgopal and Muteeb Zoheb in second and third position respectively. Motorsports enthusiasts also got the chance to acquire and test some skills at the Slide School from globally re...

Royal Enfield returns with the JK Tyre Presents Royal Enfield Continental GT Cup - Season ‘23

Having flagged-in two spectacular seasons already, Royal Enfield is excited to announce the Royal Enfield Continental GT Cup Season ‘23, India's uniquely inclusive motorcycle racing championship. Registrations for the Royal Enfield Continental GT Cup 2023 commence today, inviting aspiring racers from across the country to participate in this thrilling racing competition. The racing spectacle will kick off in August 2023 and will conclude in November 2023 with three rounds of and ...

Royal Enfield strengthens Middle-East presence with the appointment of AW Rostamani Group as Official Distributor for the UAE

Royal Enfield, global leader in mid-size motorcycle segment (250cc - 750cc), announced plans to further strengthen its presence in the Middle East and Africa region with the appointment of AW Rostamani Group as its official distribution partner for the UAE region. With the newly formed alliance Royal Enfield will further widen its presence in the UAE, as the AW Rostamani Group today inaugurated its first Royal Enfield store at Umm Suqeim St. Dubai.  Speaking about the partnership with...

Rent, Ride, Explore: Discover a new path to Pure Motorcycling with Royal Enfield Rentals

Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, today launched Royal Enfield Rentals, a unique and one-of-its-kind programme that partners with the vibrant and thriving ecosystem of motorcycle rental operators across India to allow enthusiastic explorers an easy and super convenient way to rent and ride Royal Enfield Motorcycles. Be it exciting road-trips with the family, adventures and trail explorations with motorcycling buddies, or a quiet, introspec...

Royal Enfield launches Reown

Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, today announced the introduction of Reown, a new company-operated, pre-owned motorcycle business initiative that enables existing and prospective customers to buy or sell their Royal Enfield motorcycles, and exchange their motorcycles and upgrade to a Royal Enfield with ease. In line with the ever-growing love and aspiration for Royal Enfield motorcycles among riding enthusiasts, Reown is envi...

Royal Enfield launches Explorer V4 Riding Jacket

Royal Enfield, the global leader in the mid-size (250-750cc) motorcycle segment, today announced the launch of the Explorer V4 Riding Jacket - the epitome of innovation and functionality, combining style with safety to meet the demanding needs of riders and just in time for the beginning of the riding season. The Royal Enfield Explorer V4 emerges as a significant upgrade from its predecessor, the Explorer V3, presenting riders with a host of enhanced features that redefine the touring jack...

Dual Purpose

You heard right, clown pants. That’s how one of my ex-bosses described the riding pants I used to own back then. While it would keep my bum safe if I got too close to the black top, it would certainly not keep me safe from ridicule. The same could be said of the kind of riding jackets or boots that we could have worn. You simply couldn’t have your cake and eat it too. You would have had to open yourself up to scorn and mockery when you decided to ride a motorcycle, because safet...

Kicking the hornet's nest

The sub-400cc Retro motorcycle segment is hotting up with Honda deciding to enter this class by launching the H'ness CB350. It is the Japanese manufacturer’s first classic motorcycle in this division and it will go up against the likes of the segment leader, Royal Enfield, Benelli Imperiale 400, and Jawa. Let's take a closer look at these four motorcycles to find out what they have to offer. Honda H’ness CB350 Priced from INR 1.9 Lakh onwards, Ex-Showroom India, ...

Royal Enfield Shotgun 650: The One-off Darkhorse

Over the last few years, Royal Enfield has been on a roll and has introduced some of the most iconic motorcycles in the country. Be it roadsters, cruisers or adventure motorcycles, the brand has nailed it in practically every segment out there. However, the Royal Enfield portfolio in India was missing a single-seater neo-retro styled bobber motorcycle, which led to the introduction of the Shotgun 650. The Shotgun 650 (Motoverse Edition) debuted at the Motoverse 2023, formerly known as Ri...