Features

BOSEMAN (Part IV)

In the final part of our IV-Part series on Pratap Bose, VP, Global Design, Tata Motors, he tells us about the DNA of Tata vehicles, what IMPACT Design is all about, future trends, and how aggression has never been a part of Tata Group’s philosophy

It was a small car, the Tata Indica, that Bose feels was ahead of its time. “If you look at the contemporary global benchmarks in those days, the Indica, was really up there, with all of them.” Today, as a car designer, who has spent 13 years designing cars at Tata Motors, he believes that an important part…

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RACHNA TYAGI
BOSEMAN (Part III)

In Part III, of our IV Part series on Pratap Bose, VP, Global Design, Tata Motors, he tells us about the role of architecture in car design, the responsibility of the industry in developing talent, the designers he admires, and the importance of looking ahead

Bose considers himself a lucky man to be at Tata Motors, when the architecture of their cars was being defined. According to him, a lot depends on knowing right at the beginning of the project whether the product is going to be a hatchback, a sedan, a mini-van or an SUV and to be able…

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RACHNA TYAGI
BOSEMAN (Part II)

In Part II, of our IV Part series on Pratap Bose, VP, Global Design, Tata Motors, he gives us the lowdown on how the Italians, the Japanese and the Germans emphasize on different aspects of design, thanks to deeply embedded cultural practices and rather interesting philosophies

We asked Pratap Bose, Vice President, Global Design, Tata Motors, how different car manufacturers in different countries varied in terms of their car design and car making philosophies, and he had the most incredible things to say! He started by telling us about the Italians. The Italians, he said “start with emotion… with their heart…

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RACHNA TYAGI
BOSEMAN

In Part I, of our IV-Part series on, Pratap Bose, VP, Global Design, Tata Motors, he talks to us about drawing cars in his biology books, observing Ratan Tata’s sharp eye, beginning his career with an Italian company, working for a German company in Japan, and finally landing the job with Tata Motors, after two unsuccessful attempts!

Meet Bombay born and bred, Pratap Bose, 45, Vice President, Global Design, Tata Motors. Bose is the man responsible for transforming the design language of passenger vehicles manufactured at their plants with his design leadership, and he has also played a big role in further elevating the company's brand perception in the minds of people, while making their vehicles even more…

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RACHNA TYAGI
Hello Lamborghini!

In conversation with Sharad Agarwal, Head, Lamborghini India

Sharad Agarwal, Head, Lamborghini India, on the complexities of the Indian market, on how Lamborghini India has managed to do well despite a slowdown in the auto industry, their recently launched models, what Indians prefer as well as what the future models at Lamborghini are going to be about. TOS: They say Lamborghini is an…

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RACHNA TYAGI
Mats does the math

MatsÂ JÃ¤rlstrÃ¶m’s newly proposed theories may soon see yellow traffic lights burning for longer durations, globally. India are you listening?

Meet Mats Järlström, an electronics engineer, from Oregon, USA, whose newly proposed theories may soon see yellow traffic lights burning for longer durations, globally, thereby, directly impacting our driving maneuvers considerably. Not only will this change herald a new beginning for those behind the wheel, but it will also pave the way for bigger changes required…

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RACHNA TYAGI
Helmet call

MotoBuddy uses Artificial lntelligence, Machine Learning and Internet of Things to save lives

Picture this. A biker meets with an accident and is rendered unconscious. Not much help is available on the spot. Every passing minute is precious and receiving medical aid is crucial; a delay could turn fatal or lead to a permanent disability. This is not a script for a scene in some Bollywood movie or a…

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ASHISH K. TIWARI
Ford v Ferrari: Making America great again

Ford v Ferrari is a brilliant film about engineers, designers and development drivers who build a true-blue race car for Ford to take on Ferrari at Le Mans and what ensues

American writer, Ernest Hemingway, best known for extolling the virtues of “machismo,” called only three sports "real sports" and his famous quote, “There are only three sports bullfighting, motor racing, mountaineering; all the rest are merely games,” has gone down the annals of history. Little surprise then that American car manufacturer, Ford, after being slighted by…

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RACHNA TYAGI