Hello Lamborghini!

  Sharad Agarwal, Head, Lamborghini India, on the complexities of the Indian market, on how Lamborghini India has managed to do well despite a slowdown in the auto industry, their recently launched models, what Indians prefer as well as what the future models at Lamborghini are going to be about. TOS: They say Lamborghini is an emotion. Please elaborate… SA: If you look at the brand and the way the customer has aspirations towards the brand, [Lamborghini] is never a car that they buy for commuting purposes. They’re not buying a Lamborghini to drive from point A to point B. They’re buying because they’ve always had some aspirations towards the brand, they look at it as a lifestyle product and they want to enjoy the emotions they experience when they drive a Lamborghini. When you sit inside a Lamborghini, when you switch on the engine, you feel the sound, you feel the vibration and that is what excites our customers. So, it is all about the driving dynamics of the car and also about the emotions experienced when they experience a Lamborghini. These emotions are so individual.  TOS: Tell us a little bit about the Indian car market… which it is often