BOSEMAN (Part IV)

It was a small car, the Tata Indica, that Bose feels was ahead of its time. “If you look at the contemporary global benchmarks in those days, the Indica, was really up there, with all of them.” Today, as a car designer, who has spent 13 years designing cars at Tata Motors, he believes that an important part of Tata’s DNA is bringing futuristic and innovative things to their cars. “I think there is a flavor of future or something about innovation that plays a very important role,” says Bose. He goes on to tell us how they could have created a very “boxy” Nexon, because that’s what the segment was, however, they went and created a “coupe.” About the Tiago, he says “we could’ve done something very vanilla, but we did something with a lot of character, even in that segment.” He then goes on to talk about the Nano being a great example of technical innovation. “I know the marketing story and the social story, all of that is a different thing, but if you look at the DNA of how our products are born, I think they’re born out of this real desire to change the game, and that is