BOSEMAN (Part II)

We asked Pratap Bose, Vice President, Global Design, Tata Motors, how different car manufacturers in different countries varied in terms of their car design and car making philosophies, and he had the most incredible things to say! He started by telling us about the Italians. The Italians, he said “start with emotion… with their heart first,” says Bose. “Through history, if you look at a Ferrari or at a Lamborghini, most of them, you can’t look through the back glass, you can’t get in, you can’t get out, something else breaks, but they still make history, because, for them, “passion over ration[ale]” takes a huge prevalence, it is very significant,” says Bose.  Apparently, it is because of Italians’ immense sense of history that when they put something down on paper… and on the street, they understand exactly the continuity of context. “Where the product has come from and where it has to go and what link this product makes from the past to the future, that link is very important for them, be it architecture, fashion, product design or automotive,” says Bose, asserting that both, lineage and continuum are important. “If you see the things that Alfa Romeo, Ferrari, Lamborghini,