Sony’s Electric Car Plans: Ambitious and Achievable?

In 2020, Sony surprised the world with a beautifully designed electric car – the Vision-S concept. The Vision-S is a sleek electric sedan that packs in a lot of cool technologies. Recently, the consumer electronics giant unveiled yet another concept EV, the Sony Vision-S 02, at the Consumer Electronics Show (CES 2022) in Las Vegas. Sony’s Vision-S 02, an electric crossover, appears to be firmly focused on taking on the Tesla Model Y with all of their cutting-edge technology.  While Sony has a great deal of experience in designing and manufacturing some revolutionary products building cars is a whole different ball game. And while we are keen to see Sony-branded electric cars zooming around, will Sony be able to achieve this ambitious agenda? Let’s just say that is a mixed bag with quite a few things going in their favour and some not so much.  The Japanese electronics behemoth has long dominated the market. Its history is littered with products that have revolutionised the industry. Products such as the Walkman, Alpha series mirrorless digital cameras, the Playstation are some of the biggest and most popular ones that come to mind and who can forget how Sony and its partners revolutionised