The Times They’re A-Changin

In this interview with TURN OF SPEED, Vivek B. Srivatsa, Head, Marketing, Passenger & Electric Vehicles Business Unit, Tata Motors, tells us about the newly launched Tata Tigor EV – their second offering in a market where many car manufacturers are yet to launch a personal EV – and about how Tata Motors is inviting Indians to #EvolveToElectric. Excerpts from the interview…   TOS: Tell us about how the Tata Tigor EV launched today is different from the XPRES-T EV? VBS: Tata Tigor EV has much better power, fast charging as well as the entire ‘Connected Car Suite’ for the customer which makes it a very ‘Personal Car Oriented’ kind of a drive and so, customers can get an optimal range in the mix of an economy drive or a sporty drive as he or she requires. Obviously, [it has] all the safety and connected car technology which is part of Ziptron. On the fleet, the brand name itself is different, it is called XPRES T and the car looks different in terms of how it is designed and it is more oriented towards a ‘Cost of Ownership’ kind of approach, including the cost of running. It charges through a different kind of