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Tata Altroz iTurbo is PHAT!

Driving the Altroz iTurbo, the latest offering from Tata Motors, to mark one year of the Altroz, revealed two things: A) This car is PHAT (Pretty Hot and Tempting), and B) There is a sea change happening at Tata Motors in the way they’re now engineering and designing their cars which only augurs well for customers. So, rivals, (read Hyundai i20 and VW Polo TSI) watch out! There’s some serious competition headed your way! Based on the ALFA (Agile Light Flexible Advanced) arc...

Tata Motors to showcase its all-new product portfolio at Auto Expo 2020

Tata Motors, will roll out a product offensive in 2020. The company today announced that it will commence the introduction of its all-new BSVI range of products with passenger vehicles, starting from January 2020. This will be demonstrated by a grand showcase with 4 global unveils, 14 commercial and 12 passenger vehicle displays at the upcoming Auto Expo 2020, at Greater Noida.  Tata Motors is building a sustainable future by providing aspirational, innovative mobility solutions for a...

Bookings open for Tata Motors BS-VI Passenger Vehicles range

Tata Motors today, announced the bookings open of its completely refreshed product portfolio, which will consist of the BS-VI models of the Tiago, Tigor, and the Nexon. With this portfolio launch, Tata Motors officially migrates to Bharat Stage-VI in the passenger vehicles segment. The new range of BS-VI products will sport revamped designs with all-new features and is set to be priced higher than their predecessors. Customers can book these products with an amount of INR 11,000 by visitin...

Tata Motors launches the much awaited premium hatch - Altroz and three BS-VI ready cars

Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first fea...

Tata Motors launches Nexon EV at INR 13.99 Lakhs

Redefining the evolution of EVs in India, Tata Motors today announced the launch of India’s Own Electric SUV – the Nexon EV at an introductory price starting from INR 13.99 Lakhs (Ex- Showroom – All India). It is an aspirational SUV for personal car buyers looking for a thrilling, connected drive experience with zero emissions. Powered by the cutting-edge Ziptron technology, this vehicle promises zippy performance, an ARAI certified anxiety-free rang...

Tata Motors' ‘TACNet IdeaNation' - a crowdsourcing platform to solve mobility issues

In an attempt to address complex mobility issues, Tata Motors Ltd. launched an engaging crowdsourcing platform, TACNet IdeaNation. The platform will empower citizens across the country to put forward problems and challenges which they think are existent or which they personally experience in the nation's mobility ecosystem. Through TACNet IdeaNation, Tata Motors is not just inviting people to submit issues and ideas, but also looking at taking their help first in prioritising...

Tata Motors restarts operations at select plants and dealerships

Tata Motors – India’s leading automobile brand, today announced a calibrated restart of manufacturing operations for both Commercial and Passenger Vehicles from its plants located at Pantnagar (Uttarakhand) beginning last week and from Sanand (Gujarat). Tata Motors plants in Lucknow (Uttar Pradesh), Dharwad (Karnataka), Jamshedpur (Jharkhand) and Pune (only for Ambulance Vehicle manufacturing) are in final stage of readiness and expect to begin production over the next few days. T...

Tata Motors introduces “Keys to Safety”

Tata Motors today, India’s leading auto brand, today announced the rollout of “Keys to Safety” - a holistic package of offers to accelerate its endeavor of providing safer cars for all, particularly to help maintain norms of social distancing as the ongoing lockdown lifts nationwide in a calibrated manner. Easy financing, affordable EMIs with long tenure loans and special offers for frontline warriors are the hallmarks of this package. Customers of the 4-star GNCAP safety...

Tata Motors introduces Fleet Edge

Tata Motors, India’s leading commercial vehicles manufacturer, today announced the launch of Tata Motors Fleet Edge – a next-generation connected vehicle solution that enables fleet management, with informed decision making. Tata Motors has been the leader in telematics solutions in its vehicles since 2012. Today, more than 2,00,000 Tata Motors M&HCV vehicles are factory-fitted with telematics units. Tata Motors is taking the connected vehicle solutions to the next l...

Tata Motors assures customer safety with its new initiative - ‘Sanitised by Tata Motors’

Tata Motors, India’s leading auto brand, today announced the launch of its new initiative – ‘Sanitised by Tata Motors’ to assure customers about the highest standards of safety being followed in their car dealerships, nationwide. With this novel initiative, customers will be delivered a fully sanitised new vehicle from the Tata Motors dealerships. Specially designed labels confirming ‘Sanitised by Tata Motors’ will be pasted on the vehicle...

Tata Motors rolls out 1000th Nexon EV

Tata Motors today announced a significant milestone in the electric vehicle (EV) domain by rolling out the 1000th Nexon EV from its plant in Pune. This landmark has been achieved in just over 6-months after the commercial launch of the vehicle portraying the rapid growth in both interest and demand for EVs. Acknowledged as the most preferred electric car in India, the Tata Nexon EV is the best seller in its segment, helping Tata Motors post a market share of 62% in EVs in Q1FY21. Spea...

Tata Motors’ SOUL introduces ‘Connect with SOUL’

Tata Motors’ exclusive SUV Owners’ community – SOUL, today announced the launch of its virtual connect property - Connect with SOUL, a webinar series with an objective to Keep the Explorer spirit alive within the community members during these testing times. With this aim in mind and in a bid to strengthen ties among the SOUL members during the lockdown period, the Company is introducing a first of its kind virtual initiative for the community by setting up a series of webin...

Tata Motors rolls out the 1,50,000th Nexon - India's 1st GNCAP 5 Star Rated Car

Tata Motors, India’s leading automotive brand, today celebrated the rollout of the 1,50,000th Nexon from its Ranjangaon facility in Pune. Tata Nexon achieved the 1st 50,000 milestone on Sept’18, followed by the 1,00,000 on Sept'19. Since its launch in 2017, the Nexon has been the flagbearer of Tata Motors’ commitment to road safety. As the first car in India to receive a full 5-star adult safety rating by Global NCAP, an internationally renowned safety accreditation b...

Tata Motors introduces Harrier CAMO edition of its flagship SUV

Tata Motors, India’s leading automotive brand, today announced the launch of the CAMO, a special edition of Harrier- its flagship SUV, this festive season at a starting price of INR. 16.50 lakhs (ex-showroom Delhi). The Harrier CAMO edition is the ultimate personification of the SUV, unifying all product aspects into a single, high-presence design. The all new CAMO Green is created to stand out while blending in while the Steel Grey reflects the inner strength of the OMEGARC on which...

Tata Motors launches the XM variant of the Altroz

Tata Motors, India’s leading auto brand, today announced the launch of the XM variant of its premium hatchback – the Tata Altroz. The XM variant comes with a host of exciting features such as the 17.78cm touchscreen infotainment with Apple Car Play & Android Auto connectivity that provides a seamless driving experience. The steering mounted controls, voice alerts, voice command recognition, R16 wheels with stylized wheel covers, remote foldable key all contribute to provide ...

Tata Nexon EV crosses 2000 sales milestone

India’s most preferred electric car, the Tata Nexon EV, has surpassed the 2000 sales milestone. In over 10 months, since launch, the sales of the Nexon EV reached 2200 units as of November 2020, indicating the rapid demand for the EVs in the personal car segment. After rolling out its 1000th Nexon EV in August this year, the car clocked in another 1000 sales units in a record time of 3 months (Sept-Nov 2020). With its compelling value-proposition, Nexon EV has emerged as the best-sellin...

Tata Motors brings back its iconic brand - ‘Tata Safari in a new avatar'

Commencing the New Year with a bang, Tata Motors today announced that it is bringing back its iconic brand ‘Safari’ with its forthcoming flagship SUV, (codenamed as the Gravitas).  Tata Safari introduced India to the SUV lifestyle, and glamourized the segment in India for other players to follow.  For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy. Announci...

Tata Motors unveils the Tata Altroz iTurbo on the brand’s 1st Anniversary

Celebrating first anniversary of its premium hatchback, the Altroz, Tata Motors today unveiled the new Altroz iTurbo.  Ready to create another benchmark with new gizmos and the new engine addition, the new Altroz iTurbo will be powered by new 1.2L Petrol iTurbo engine and a new top of the line XZ trim which will flaunt all the new and exceptional features. To further enhance the design elements, the Altroz in its 2021 avatar will also sport the new Black and light Grey interiors accentu...

Tata Motors commences production of new Safari

Tata Motors, India’s leading automotive brand, today formally unveiled the new avatar of the iconic Tata Safari, which is a potent combination of power and elegant sophistication. In a flag-off ceremony held today, the first Safari in its full glory rolled out of the line from the plant in Pune. While the Safari makes its way to the showrooms, leveraging the power of digital, Tata Motors has also launched the Tata Safari Imaginator suite, power packed with interactive features using Aug...

Tata Motors increases passenger vehicle prices

Tata Motors, India’s leading vehicle manufacturer, has announced that it will hike prices of its passenger vehicle range, effective today. Rising input costs and material costs of steel, precious metals and semi-conductors have compelled the company to pass on a part of the cost to customers. Tata Motors has marginally increased prices from 0 to INR 26,000, depending on the variant. Continuing its commitment towards customers, the Company will also offer protection from the...

Tata Motors launches the Altroz i-Turbo with iRA

Tata Motors, India’s leading automotive brand, today announced the launch of the i-Turbo variant along with iRA-connected car technology for its premium hatchback, Altroz. iRA comes with 27 connected car features along with natural voice tech, through which the car understands commands not only in English or Hindi, but also in Hinglish. Additionally, it is India’s first hatchback to introduce What3Words technology - a precise & unique tool that makes navigation ...

Tata Motors unveils All New Safari

The new Safari builds further on the legacy of prestige and outstanding performance by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover.  It will take the legacy of Safari forward by building on its pedigree - dominating SUV stance, spacious, comfortable & plush interiors, spirited performance and robust built.  The new Safari, available in 6 and 7 ...

BOSEMAN

Meet Bombay born and bred, Pratap Bose, 45, Vice President, Global Design, Tata Motors. Bose is the man responsible for transforming the design language of passenger vehicles manufactured at their plants with his design leadership, and he has also played a big role in further elevating the company's brand perception in the minds of people, while making their vehicles even more desirable. We asked the doyen of design to enlighten us by telling us about...

BOSEMAN (Part II)

We asked Pratap Bose, Vice President, Global Design, Tata Motors, how different car manufacturers in different countries varied in terms of their car design and car making philosophies, and he had the most incredible things to say! He started by telling us about the Italians. The Italians, he said “start with emotion… with their heart first,” says Bose. “Through history, if you look at a Ferrari or at a Lamborghini, most of them, you can’t look through the ba...

BOSEMAN (Part III)

Bose considers himself a lucky man to be at Tata Motors, when the architecture of their cars was being defined. According to him, a lot depends on knowing right at the beginning of the project whether the product is going to be a hatchback, a sedan, a mini-van or an SUV and to be able to figure out how many things one can do based on the architecture. What that involves is knowing, where the wheels come, what the wheelbase will be, what the vision angle is – from where the person is sit...

BOSEMAN (Part IV)

It was a small car, the Tata Indica, that Bose feels was ahead of its time. “If you look at the contemporary global benchmarks in those days, the Indica, was really up there, with all of them.” Today, as a car designer, who has spent 13 years designing cars at Tata Motors, he believes that an important part of Tata’s DNA is bringing futuristic and innovative things to their cars. “I think there is a flavor of future or something about innovation that pla...

Homegrown manufacturers shine on day one at Auto Expo 2020

Day one of the AutoExpo 2020 began with a bang. The overall sentiment, largely impacted by a slowdown in the automobile sector and outbreak of coronavirus, was mostly nullified by some showstoppers, especially Indian manufacturers such as Maruti Suzuki, Tata Motors and Mahindra and Mahindra, who were at the forefront while displaying their capabilities and readiness for the adoption of new technologies.  Maruti Suzuki, India’s biggest passenger vehicle manufacturer announced its plan t...

Scrap Trap

Owing to the severe impact on the overall sales of automobiles in India, following the spread of Covid-19 pandemic, the Indian automotive sector is pinning its hopes on the long-awaited Vehicle Scrappage Policy to spur the growth of the sector. While the policy is expected to be before the Union Cabinet for approval, industry experts believe that the benefits of the policy can only be achieved by incentivizing purchase of new vehicles in exchange for scrapping older ones. However, despit...

Festive cheer for PVs in rural markets

Over the last five years, the rural market has witnessed significant reforms enabling the Indian population to move up the value chain and expand income levels. Even the COVID-19 pandemic turned positive for the rural market as considerable young migrant labourers returned to their villages and took up entrepreneurship to setup small tertiary farm businesses, thereby creating new income opportunities for families.  This, combined with relatively low potency of COVID-19 cases and a goo...

JLR expect new launches to drive sales

Despite the pandemic fear looming large across the globe, auto major, Tata Motors surprised the street with its Jaguar Land Rover unit returning to profit in Q2FY21, reporting a significant improvement in positive cash flow in the quarter, as sales and revenue recovered from the impact of COVID-19 in Q1FY21, but remained below pre-pandemic levels from a year ago. Industry experts feel the positive trend is likely to continue as the company is planning a series of new launches in the coming qu...

Is Tata Altroz iTurbo special?

As Tata Motors’ first product, based on their ALFA architecture, the Altroz, turns one, the company, has marked the occasion by unveiling yet another variant, the new Altroz iTurbo.  On offer is a brand new colour – Harbour Blue – which will be available on all variants from Altroz XM and above and this should find a lot of takers. Besides, the iTurbo, also gets a contrasting black roof for two of their six trims, the XZ and XZ . The new Altroz iTurbo will c...